As the Zeal Optics brand leaned into the snow sports native to its home base in
Boulder, Colorado, they sought to layer on a visual approach that reflected its
local design sensibility.
![](https://freight.cargo.site/t/original/i/4d1c2ad2a7081330e2ccf8e482b36be6cdc93bc0ce2f50fb6bed585e1bbbd534/Zeal_05_o.png)
![](https://freight.cargo.site/t/original/i/1621247ac56521f21598158c809ddf05538a612b15d39e669ad0ba91942e9de9/Zeal_06_o.png)
![](https://freight.cargo.site/t/original/i/8bffced06ebedfcb840658b87e974e238e3f21e3e82daae77a92b4eadedb8827/Zeal_Day2_5D_1764.png)
![](https://freight.cargo.site/t/original/i/f27989fc06dbc4e2a97944472531d26a92675bd9f3068fe1202af2fac1250005/Zeal_01_o.png)
![](https://freight.cargo.site/t/original/i/cd5ec85e3960745f8cf07764ae0ca28a7f4a1b769cd55f3a6c9519338a3a74d8/Zeal_07_o.png)
![](https://freight.cargo.site/t/original/i/d1fcfdb69b1f7d7ad284e0c63ddb7f2d32ad922f99286f5975c3d87ff5d85186/Zeal_08_o.png)
![](https://freight.cargo.site/t/original/i/26514ce1c83cdc567328665c041383124a70a87badbbd80df5686f3ec6815c6c/ZEAL_DAY1_5D_0691_FIN.png)
![](https://freight.cargo.site/t/original/i/a7b5bebe1e14403e7189eaacc30ff5348036226804a35602e4b58f4b0aacee17/Zeal_02_o.png)
![](https://freight.cargo.site/t/original/i/4c38ccf90ac5a24dd953ea753954fb58748fa6e0a8450849688a15cdf4c1abb5/Zeal_03_o.png)
![](https://freight.cargo.site/t/original/i/ccec7376cd4891a6ee776091adb64eb4c5b805b41d78044675bbae2646ea89fa/Zeal_09_o.png)
![](https://freight.cargo.site/t/original/i/8818912c768a243fa14a0ce9304dc99e8f9b2e56ec005e3613c125def7e60760/Zeal_04_o.png)
![](https://freight.cargo.site/t/original/i/b92160cd52cc317323a62a0a9296ade243d4aa8534d7f620e908e461cd7398ac/ZEAL_DAY1_5D_0691_FIN_3.png)
Produced as designer Quaker City Mercantile, 2011
Creative direction by Steve Grasse, Ron Pushkar
Photography by Michael Dwornik