Growing sports brand Zeal Optics was looking to anchor their messaging
and visual appeal in their passion for the outdoors and those who celebrate life.
This began with creating an identity that worked when their products were on and
in use or taken off and laid upside down on a table.
The brand immediately developed a cult following by going on the road
and giving their customers connection points beyond the product.
Produced as designer Quaker City Mercantile, 2011
Creative direction by Steve Grasse, Ron Pushkar