Welcome to weird! The Hippodrome is known as Gainesville, Florida’s eclectic
little theater, never giving you quite what you expect. When they sought out a more
appropriate identity to align with their sensibilities, we built this play on
expectations. Taking a cue from their name, we built a stoic looking stallion in
motion with a slight twist. They loved how at first blush, it seemed like an ordinary
horse, but upon further inspection, your assumption was completely subverted, just
like the experience at their shows.
![](https://freight.cargo.site/t/original/i/f2cc3abef47a716701490605c0d88879497fbec19eab4fe4404fb4395f82cb73/Hipp_logo1.png)
![](https://freight.cargo.site/t/original/i/e65e98166b2a8a85e56d99c939d955baa1788ac0ea7d171c55b497f743ac76de/Hipp_logo2.png)
We also built a graphic and messaging language for them to use in promotional materials that keeps the
same sense of irreverence but unites all the varied programming they offer.
![](https://freight.cargo.site/t/original/i/5d23f9ca2f2879ead14b7ddd57857696f9bf5c6ecafba8b24787b8c7da2f96a2/Hippodrome_BA_1.png)
![](https://freight.cargo.site/t/original/i/26aa9cd80da540ed23b70acca91edd78b0632f47be5483b8f1acae4a2a40ece1/Hipp_Icons2.jpg)
![](https://freight.cargo.site/t/original/i/2dae2b2de9bacf1f449ab498ebdbca5acb2812dfcebc5eb06fcad9fd65b54336/Hipp_Icons3.png)
![](https://freight.cargo.site/t/original/i/f7d267380a684c35991f8743e7e105d9ef4fa3173993b2f224b820404bd4e0fa/Hipp_Icons1.png)
![](https://freight.cargo.site/t/original/i/c043f4a0d79abe470bca0c3ca4af70928e49e79594714c6e6f6af8d402fcef19/Hippodrome_BA_2.png)
![](https://freight.cargo.site/t/original/i/60c04d46b2cd958485c2995c8cc3c61643354dc2018a6e8150696bf6381e96bf/Hippodrome_BA_3.png)
![](https://freight.cargo.site/t/original/i/153bc0b417c111949e8a33538439e2741899cb5e2c2fe0315ad6711318231e92/Hippodrome_BA_4.png)
Produced, designed and illustrated as Associate Creative Director at 160over90, 2014