Alex Liebold WorkArchive — About

Welcome to weird! The Hippodrome is known as Gainesville, Florida’s eclectic
little theater, never giving you quite what you expect. When they sought out a more
appropriate identity to align with their sensibilities, we built this play on
expectations. Taking a cue from their name, we built a stoic looking stallion in
motion with a slight twist. They loved how at first blush, it seemed like an ordinary
horse, but upon further inspection, your assumption was completely subverted, just
like the experience at their shows.

We also built a graphic and messaging language for them to use in promotional materials that keeps the
same sense of irreverence but unites all the varied programming they offer.

Produced, designed and illustrated as Associate Creative Director at 160over90, 2014
2017 — Frogtown, Los Angeles