The Philadelphia Eagles had no problem selling tickets or attracting fans, but they
were coming off a long series of disappointing seasons and needed to cool the love/hate realtionship
their fanbase seemed to relish. Hot off of hiring Chip Kelly to reinvigorate their offense,
the team sought to let the city know they shared the same goal: anything short of a Super Bowl
win would be a let down. With a refreshed look for the season (and a vote of confidence from
one of their most visible fans, Bradley Cooper), we didn’t just walk into the season, we sprinted with
a relentless eye on the only prize that mattered.
We developed season campaign concept boards to communicate the approach
that would come to life through various initiatives.
The season’s fresh look was then built out across every branded touchpoint including some engaging
environmental placements that attached the Eagles to the city’s history and engendered pride, excitement
and anticipation for the upcoming season. This included a surprise pre-season subway zoetrope
that truly embodied the team and city’s relentess obsession with winning.
Produced as Senior Designer at 160over90, 2013