MetLife was looking to enter the space but with a twist to help
people make lasting change. To launch their emotional finance app,
Upwise, MetLife wanted to break out of their typical look-and-feel
but still remain true to their brand.
![](https://freight.cargo.site/t/original/i/b3786eba0372c07690b5b9ca80568af3a11b4ab653e46f70fd280a13bc72711a/Angled-Phones-Mockup-04-RGB_v2-copy.jpg)
![](https://freight.cargo.site/t/original/i/28cbd33886d2a8bb64ff5913dae1c56e5fec854d9572d47e56db26cff56671ca/MET-25473-Upwise-Sticker_Emotions_R4v1.gif)
![](https://freight.cargo.site/t/original/i/549a170ba2589dbfc9bc159035abc84402f79c31bd6a951c63ca846e48b0e9ed/AdobeStock_368721285-OOH.png)
![](https://freight.cargo.site/t/original/i/d7f47e42da407e8d3c5153303af07e18404bc4a15971978b704300e8d199786e/MET-25474-Upwise-Elevator-Wrap_mockup_R4v1.png)
![](https://freight.cargo.site/t/original/i/a7ba3df475329c383275e1ca02f89e6ac9b3e09bae827ec31e970dc09dca8317/AdobeStock_177655564-Bus-Shelter_Mockup2.png)
![](https://freight.cargo.site/t/original/i/d3ae8fbd525d05a1a93fcde41a62b8333067dca8f5bfbff2f822a9e64354ecbc/Social-Mock-up-copy.gif)
![](https://freight.cargo.site/t/original/i/6fb7d9dbdaf48cd8df39a6b1087970c63c7ac11800c39fc3cd806d4a69def803/Screen-Shot-2022-10-18-at-10.20.00-AM.png)
![](https://freight.cargo.site/t/original/i/14ebd5dec1447247dd058b6381df27a999a0479eb5d096682d658c69178766a3/HypercolorBall.png)
Produced as Design Director at Mythic, 2021.
Designer Josh Malchuk. Copy by Mark Fisher.