Alex Liebold WorkArchive — About

When TV network Versus obtained the license to air IndyCar, the
focus became two-fold on how to integrate it into their programming slate
that included sports like hockey and bull riding and also draw in fans
through the high-octane drama the sport provides.

This also involved building a brand narrative around the
inherent tension in every sport on their network, infused with the grit and energy
they had come to be known for but had not officially embraced.

Produced as designer at Quaker City Mercantile, 2009
Creative direction by Steve Grasse, Ron Pushkar
2017 — Frogtown, Los Angeles