Alex Liebold WorkArchive — About

Iconic yacht builder Bertram had suffered from growing irrelevance in the
luxury yacht community. With new leadership at the helm, our team at Spark was
tasked with reinvigorating the brand through the launch of their newest model, the 35.

Their new positioning, Forever Original, gave them permission to move forward
in a way that offers reverence to the past, but is not beholden to it.

The boats and brand offer an attention to detail that mirror each other, giving
enthusiasts the currency through which to engage with one another and Bertram.

Produced as Creative Director at Spark, 2017
Photography by Louis Meschino and Patrick Guyer
2017 — Frogtown, Los Angeles